Marketing the Chevy Volt

I listen to NPR. Not only that, but I count myself an annual victim of their pledge drive. If the coffee cup, fleece, jeans, and old running shoes costume didn’t already give it away, it should now be as clear as a North Cascades free-stone stream — I am a liberal Seattleite.

All other tangents aside, on my commute this morning while listening to NPR, I was amused to hear the sponsorship pitch (it’s not a commercial; this is commercial-free radio) from Chevy, promoting the Volt, which is billed as a battery-powered vehicle with “an on-board, range-extending power source” (i.e., a gasoline engine). Seriously. Who are the marketeers who thought to disguise the gas engine in the mostly battery-powered car as “an on-board, range-extending power source?”

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